#vivilasamp: the story behind the 2015/16 season-ticket campaign

How do season-ticket campaigns come about? Find out by listening to the story of Sara Magnasco. Sara is a Blucerchiati fan who took part in the #IoCiSono photo competition, which was run by U.C. Sampdoria for the home match against Lazio last season. But not only did Sara take part – she won!

“I was at the stadium with my husband and two children,” explains the Samp fan, who’s held a season ticket in the Gradinata Sud since 2003. “I took the photo on my phone while the Blucerchiati flag was coming over us. When I posted it on Instagram I never thought I’d win the competition and I definitely didn’t expect to be seeing my photo used as the main image for the new season-ticket campaign. It’s a wonderful feeling to have contributed to such an important part of Samp’s season.”